TrafficSense™ is a term we use to describe how we manage traffic on our network. It’s designed to give you the best possible mobile internet experience by:
- improving the consistency and quality of your experience in parts of our network where a lot of people are already using it at once
- preventing our network from slowing down as more people join us.
We don’t constrain the amount of data you can use (subject to your data allowances, of course).
Without TrafficSense™, a small minority of users could take up a large proportion of our network capacity throughout the day. This would inevitably affect a large majority of people trying to do simple things like browsing the web.
Our approaches may vary over time in order to meet network demand. The latest information on TrafficSense™ and how it may affect you is available on this page and there's more detailed information in our TrafficSense™ facts document, or you can see what we say about traffic management in our terms and conditions.